The world today is becoming more & more online. With smartphones & internet consumption at its peak, one cannot overlook the importance of digital media in corporate world today. There are 2 billion people access internet daily globally and this number is rapidly growing. Everyone is hooked to internet either through smartphones, tables or through laptops and PCs.
If you are a student, a working professional or a business owner, the knowledge of digital media would add value to your skill set & become more successful by keeping pace with the current world’s professional requirements.
In order to help you bridge this gap, NBT Rangmanch brings a special workshop Series on Digital Marketing. Under this series, the first workshop would cover Social Media Marketing.
What you will learn in this workshop:
Why we need Social Media
• Orientation to Digital Marketing and Social Media
• Latest Stats and Trends about Social Media
Community Building on Facebook
• Orientation to Facebook Brand Pages
• How Facebook Algorithm works
• How to create Facebook Marketing Strategy?
• Leveraging Facebook Insights for Success
• Relevant Facebook Marketing Success Stories
• Types of Facebook Ads
• Facebook Ads vs Google Adwords
• Significance of CTR (Click Through Rate)
• Optimizing Ad Copy & Targeting
LinkedIn Profile Optimization
• How to Optimize your Profile
• Tips and Tricks for Accelerating the Growth of Your Network
• LinkedIn Best Practices
• LinkedIn Advertising
• Targeting on LinkedIn
• How to do a powerful Instagram account setup for your Business!
• How to attract followers to the Instagram account
• Create an Instagram marketing game plan
• Create Instagram Ads in matter of minutes
• How to Use Twitter as a promotional channel
• Grow your Twitter followers
• How to Get retweets with intelligent use of hashtags
Delivery Format -
Instructor led classroom delivery with LCD projector. Participants can carry laptops if they want.