The world today is becoming more & more online. With smartphones & internet consumption at its peak, one cannot overlook the importance of digital media in corporate world today.  2 billion people access internet daily globally and this number is rapidly growing. Everyone is hooked to internet either through smartphones, tables or through laptops and PCs.

Whether you are a student, a working professional or a business owner, the knowledge of digital media would add value to your skill set & become more successful by keeping pace with the current world’s professional requirements.

In order to help you bridge this gap, NBT Rangmanch brings a special workshop Series on Digital Marketing. Under this series, the third workshop would be on Content Marketing, Blogging and SEO management.

Syllabus of the workshop is given below.

DAY-1
BLOGGING (Learn from scratch)
What are the best blogging Platforms to use
How to create a blog
Choose a theme
Adding Text, images and videos to make your content look more attractive
How to create quality content to publish on your blog

DAY-1
CONTENT MARKETING
Introduction to Content Marketing
Objective of content Marketing
How to discover Trending topics to write content
How to Write Content for a Website

How to Distribute your content on all major marketing channels

DAY-2
SEO (SEARCH ENGINE OPTIMIZATION)
How to audit your website for SEO
What Is SEO & Need Of SEO
How Search Engine Works
Search Engine Updates (Google)
On-Page Optimization & its Techniques
Off-Page Optimization & its Techniques
Some SEO Tools

Delivery Format –

Instructor led classroom delivery with LCD projector. Participants can carry laptops if they want.